Social media refers to internet-based platforms and applications that allow users to create, share, and interact with content within virtual communities and networks. Unlike traditional media (like television or newspapers) which only offer one-way communication, social media relies on a two-way dialogue driven by user-generated content. Globally, it connects more than 5 billion active users, serving as a massive digital space for personal interaction, news consumption, and business commerce. Key Characteristics
User-Generated Content: Users actively post text, photos, videos, and audio.
Interactive Feeds: Algorithmic systems aggregate and display customized content streams.
Profile Customization: Individuals and organizations maintain unique digital identities.
Instant Engagement: Audiences connect globally through likes, comments, and shares. Common Types of Platforms
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